NEWMINDSTART - Online courses

NewMindStart is an international edtech company in the health and mindful lifestyle space. We create online courses and digital products focused on physical health, movement, and mental well-being for audiences in the US, UK, and Europe. Our library includes 300+ programs, with Meta as our primary acquisition channel, direct-response funnels, sustainable unit economics, and a strong media buying and creative team. The company’s goal is to become one of the world’s top 5 wellness edtech projects.

We are looking for a UA Lead to take ownership of developing and scaling our acquisition channels. The first key challenge is to launch TikTok from scratch and bring it to positive unit economics. From there, the role will expand into scaling other channels, growing the team, and gradually taking on more responsibility for the broader growth function. This role is a fit for a strong Lead or Head of UA with the potential to grow into a CMO position.

What matters

• Hands-on experience launching TikTok as an acquisition channel from scratch and bringing it to profitability — this is the first priority of the role. Having your own TikTok contractors is a major plus.
• Experience as a Lead / Head of UA or as a strong hands-on performance specialist with ownership of acquisition results and economics, not just campaign launches.
• Experience managing budgets of $10,000+ per day across Meta, Google/YouTube, and TikTok in international markets.
• Strong experience with direct-response funnels (landing page → purchase → subscription). Experience in edtech, wellness, subscription services, or e-commerce is a plus.

Responsibilities

• Launch TikTok from scratch and bring the channel to profitability — hands-on, not just through management.
• Take ownership of acquisition channel performance and economics.
• Scale advertising budgets across Meta, Google/YouTube, TikTok, and new channels.
• Scale what works, cut what doesn’t, and build what’s missing.
• Optimize funnels: offers, landing pages, creatives, testing, and conversion.
• Manage TikTok contractors and the in-house creative team: designers, video editors, and copywriters/scriptwriters.
• Launch new product categories: hypothesis → launch → P&L ownership.

What we offer

• Fully remote, from anywhere in the world.
• Full autonomy over product category decisions: course portfolio, economics, and new directions.
• At the start, you’ll work with TikTok contractors and an in-house creative team; the team will grow as results scale.